How Your Big Idea Makes You Famous

I always knew that Big Ideas were powerful. But I realized yesterday, I have much to learn about its TRUE power.

You see, I was having lunch with two entrepreneur friends. We were talking about how gurus always have their own famous concepts or Big Ideas.

Like how T Harv Eker has his Big Ideas about the Financial Blueprint and his famous “Give me 5 minutes and I can predict your financial future for the rest of your life.” And how Robert Kiyosaki has his Cashflow Quandrant (the E,S,B,I diagram).

Then one of my friends asked, “Do you know who Noah St. John is?”

“Nope.” I said nonchalantly.

“This guy is THE up and coming guru in personal development. He has a lot of concepts that are pretty common. But he has one that is really good. It’s about Afformations.”

My mind lit up. “Oh, Afformations! I’ve heard about it before! So that’s the guy you are talking about.”

Then it hit me.

I remembered his Big Idea BETTER than the person himself!

The experience I had was so amazing to me, when I reached home, I opened my Gmail and searched for “Afformations.” I vaguely remembered I had read about afformations in an email.

One result came out. I opened that email.

Turns out that Noah St. John had guest posted on the March 14, 2009 issue of Early to Rise (my favorite email newsletter by Michael Masterson.) And he had only guest posted once.

Amazing.

He had only ONE contact with me.

Yet his Big Idea stayed in my mind ever since.

And it stuck in my mind even BETTER than the person!

As I reflected on what happened, I realized that it’s really similar to my experience with how I got to know of prominent bloggers and internet marketers. Often…

I remembered his Big Idea BEFORE I remembered the person.

I didn’t realize it then, since there was never a time where I forgot about someone before a friend asked me about that someone and me replying that I remembered his Big Idea but not him.

Let’s look at a list of whom I remembered their Big Ideas before their names.

Big Idea: Copyblogger

Name: Brian Clark.

Big Idea: Problogger

Name: Darren Rowse.
(You may not realize this, but back then in 2003, there was no such thing as a professional blogger. Problogger is the FIRST blog to introduce the concept of problogging, and so it became Darren’s Big Idea. He did not realize it then, but he knows it now.)

Big Idea: Diagram on the cover of Internet Business Manisfesto

Name: Rich Schefren (Internet Business Strategist who is called Guru to the gurus. Yaro Starak calls him his mentor.)

Big Idea: Butterfly Marketing (or Viral Marketing)

Name: Mike Filsaime

Big Idea: Mass Control

Name: Frank Kern (also known as the surfer dude)

Big Idea: Product Launch Formula

Name: Jeff Walker

Big Idea: Marketing With You

Name: Alex Jeffreys

Big Idea: “Attraction is not a choice”

Name: David DeAngelo (pen name of Eben Pagan, guru who dominated the dating niche)

Do you know of these people? If so, did you know of their Big Ideas before you knew them?

These people may have their Big Ideas packaged in different ways. Maybe it was their blog name, or their flagship product, or their trademark diagram, or their trademark saying.

But whatever form their Big Idea came as, their Big Idea stuck in my mind FIRST, before I associated their Big Idea with the guru and remembered their names.

Why does this happen?

Why does a Big Idea work so powerfully that it can precede you to getting yourself known?

Let’s go back to my experience about Noah St. John and his Big Idea

As a person who is also into self-help kind of stuff, I do know of quite a few gurus. Many times, their ideas are similar to one another. But every famous guru always have one or two ideas that stand out.

Noah St. John’s Afformations idea stood out.

His idea is basically, instead of saying affirmations, you ask affirming questions. And he calls it Afformations. It’s simple, but revolutionary.

When I first read about his Afformations idea, it immediately created aNEW CATEGORY in my mind.

He instantly became “The Afformations Guru” to me.

With only ONE contact with his Big Idea…

He had gained and secured a POSITION in my mind.

Noah St. John, the name, bears no meaning to me at first. To me, he would have been lost in my memory among the sea of other personal development guru wannabes.

But his Big Idea carved a position in my mind and left its mark forever, opening the door for Noah, the person, to be remembered.

It’s really the same experience I had with all the gurus I know, including prominent bloggers and internet marketers that I’ve listed above.

And if it worked on you and me, it could well mean it worked on almost everyone else.

Their Big Idea, no matter the form in which it was presented, created a new category which positioned them as THE expert of that category in our minds.

They made a deep impression in our minds with their Big Idea first before we attached the person to the Big Idea. In short,

Big Idea Blogger

… but VASTLY different results!

For some time now, I have been searching an answer to this question, “Is there anything else that separates star bloggers from average bloggers?”

It turns out there is. I call it the Big Idea.

It’s an idea that makes people remember who you are and what you stand for.

When you develop your own Big Idea, you’ll have many readers attracted to your blog and sticking with you.

And let’s not forget what this means – more $$$ for you. Because now you have the audience to earn money by advertising space or by selling products.
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Selling online

Once upon a time, setting up a business meant opening up a shop somewhere where you could be sure that customers would come to see you. You needed to order stock and keep the shop tidy, well-heated or ventilated, and you needed to always be there. All of this meant that starting to sell would be preceded by weeks, even months of extremely diligent work, and with no guarantee of success anyone looking to set up a business would often decide that, on balance, the risk was too big. Now those problems are things of the past, and the potential businessperson can get things up and running very quickly.

The thing about “bricks and mortar” businesses is that they relied a lot on location and the other factors mentioned above. By going electronic, your sales room can be a small study under your stairs and your customers can be anybody. There is plenty of technology available which allows you to process payments electronically from a customer’s credit card or online banking facility. But even if you are not in a position to do this, you can set up a PayPal account and do your selling on eBay. Scarcely any initial outlay for you, and potential for the money to come flowing in with scarcely any delay. And now you can do business in your pajamas at 1.30am. so many of the obstacles to someone hoping to make a way in the business world have been removed, and it is all thanks to the Internet